1654 fund

Visual Identify

Branding

Web design

Graphic design

We developed the branding, visual language, and website for a charitable foundation—building a clear, human-centered identity that inspires trust, compassion, and meaningful action.

the project

client: 1654 fund

year: 2023

Update the existing logo and develop the identity of the Kharkiv Charitable Foundation for Humanitarian Aid. Create a modern, sustainable image of a trusted fund.

(1)

5 options for using the logo

(1)

(Vertical)

To use the logo, 5 types of logo were developed: vertical, reduced, typographic, icon, horizontal

(2)

(Reduced)

(3)

(Typographic)

(4)

(Icon)

(5)

(Horizontal)

(2)

Colors

Rich green was chosen as the main color, complemented by white, light gray and deep gray. For each direction, the leading color was selected.

#FFFFFF

C0 M0 Y0 K0

#F3F3F3

C0 M0 Y0 K5

#027135

C70 M0 Y90 K50

#292929

C0 M0 Y0 K5

#CECAEB

C20 M20 Y0 K5

#AED8E4

C35 M0 Y10 K5

#B6D292

C30 M0 Y50 K5

(3)

TYPOGRAPHY

e-Ukraine

AaBbCcDdEeFfGgHhIiJjKkLlMmNnOoPpQqRrSsTtUuVvWwXxYyZz

1234567890

?!()[]{}&*^%$#@~

Compassion

Virtue

Cooperation

Aa1

(4)

Icons

A separate icon logo was developed for each direction. In addition to this, other icons were created that reflect the main themes and activities of the charitable foundation

(5)

patterns

For visual identity, 4 symbolic patterns have been developed for each direction of the fund. They reflect the fund in action, providing assistance.

(6)

WEb design

(7)

main page

The main idea of creating the site was to highlight the fund's activities. There was also a request to create a collection of donations, display reporting.

(8)

Directions

Children

Evacuation

Rehabilitation

(9)

Elements

(10)

adaptive design

(11)

3D design

(12)

branding

When developing the identity, attention was focused on the appearance of the packaging, city billboards, as well as clothing

Design for printed products

We have developed a branded design for the packaging, as it is often used in the activities of the charitable foundation.

...and other items with branded design

(13)

Modular grids

The basic modular grid for social networks (square) — 6x5 modules, with a distance of 30 pixels. 3 main layouts are presented, which can be adapted to different needs of the fund. Layouts are dynamic and adjust to different volumes of text.